Hottest 2011 top ten keywords expert comments trip

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2011 top ten key words expert comments on "three convergence" since the general office of the State Council issued the notice of the State Council on printing and distributing the overall plan for promoting "three convergence" (GF [2010] No. 5) in January2010, the domestic "three convergence" pilot work has been carried out for nearly two years. If the pilot program in 2010 focused on the implementation of policies, in 2011 it focused more on the actual promotion of the pilot areas:

each pilot area has established a leading group for the pilot work, put forward the pilot objectives and tasks suitable for the region, and formulated the pilot program for the region; Some regions have also successively issued a series of local policies that are conducive to the implementation of the three integration work; Telecom enterprises in the pilot areas have accelerated the construction of 3G and broadband networks, expanded the coverage of IPTV, video and other integrated service platforms, and achieved docking with radio and television broadcasting institutions. At the same time, they have made progress in the testing of new platforms and networks such as three screens in one, interactive information services and next-generation CDN; Under the arrangement of SARFT, broadcasting agencies have accelerated the construction of various new media platforms; Strengthen the construction of cultural safety supervision means for new media channels; At the same time, local radio and television cable network departments have also increased their investment in network upgrading and integration, and are striding forward to achieve the two major goals of full integration and two-way network transformation; Domestic communication, radio and television, consumer electronics, software and other manufacturing enterprises have strengthened the research and development of technologies in the integration field, and launched a number of new products in the fields of IPTV, television, network video, smart TV and so on; The parties have also made some progress in the formulation of standards for the three integration

generally speaking, the "three convergence" in 2011 is a year when the concepts of all parties continue to collide fiercely, the industry has deepened its understanding of the value of industrial convergence, the broadband network has developed rapidly, new businesses and products have emerged in an endless stream, and new business models have begun to make breakthroughs. Although the problems existing in the system and mechanism have not been completely solved, the "three integration" work in 2011 has obviously begun to accelerate in the market driven by the strong demand for industrial development, which has been fully reflected in the progress of work in the pilot areas, broadband network construction, new business development, technology and product research and development

1. All pilot areas have made some progress, and some areas have reached a considerable scale. On July 20, 2010, the coordination group for the three integration pilot work of the State Council issued the requirements of the notice on issues related to the three integration pilot work; In August of the same year, each pilot region established its own three integration coordination group, and submitted local pilot plans to the three integration coordination group of the State Council in succession during the year. All parties had a long discussion on the approval opinions of these plans. The office of the coordination group for the three integration work of the State Council also made a special three-way investigation in 12 pilot cities in may2011, interpreted the policy of the previously issued reply on the three integration implementation plan, and listened to the feedback of local governments and pilot enterprises. After repeated research, the plan submitted by Beijing was first replied by the coordination group of the three integration work of the State Council. In the reply to the implementation plan of the three integration in Beijing, Beijing was allowed to enter the implementation phase of the three integration in essence

at the same time of preparation, submission and approval of the pilot scheme, many regions have explored the industrial development model locally: a working mechanism supporting the pilot work has been established, such as the establishment of the three integration industry alliance in Sichuan, Shandong and other places, and the establishment of the three integration expert group in Shenzhen and other places; A number of regions with good foundation in the early stage, balanced supporting facilities for related industries, and flexible policies have also made new achievements in basic network upgrading and integration business promotion:

Shanghai is the first region in China to carry out three integration on a large scale, and has accumulated a good foundation in the early stage. At present, there are more than 3million broadband users, more than 300000 3G TV users and more than 1.2 million IPTV users in Shanghai; Shanghai Telecom also plans to invest 6billion yuan in the construction of "city light" in Shanghai within two years to better support IPTV services. Meanwhile, Dongfang cable and other units have completed the digital transformation of 2.5 million cable TV users in the downtown area and the demonstration construction of 1million Ngb households, and successfully completed the integration of cable TV networks in suburban counties; It is also planned to complete the Ngb transformation of nearly 6million users including the suburbs by 2015. At present, Shanghai Culture & Broadcasting Group has become the largest IPTV content integrator in China. At the same time, it has also made good achievements in online TV, Internet video, video and other fields. The three integration pilot work in Shanghai has begun to transform from laying a good foundation to realizing innovation

Jiangsu has achieved the most remarkable results in the recent three integration pilot work in China. Jiangsu cable has completed provincial integration and vigorously developed interactive HD TV throughout the province. Jiangsu Telecom has a good broadband foundation. In the early stage, it has achieved the ability to provide 20m access in 75% of the cities in the province, and basically achieved the goal of 8m coverage in towns and townships; At the same time, Jiangsu Province has more than 2.6 million IPTV users, ranking first in the country. The most prominent feature of the "three integration" pilot work in Jiangsu is that the policy is relatively open, which gives the industrial parties the possibility to try more, and mobilizes the enthusiasm of all social parties to participate to the greatest extent. Guangdong has a good broadband network foundation. Guangdong Telecom's IPTV business has been carried out in more than ten prefectures and cities in the province, and is expected to become the province with the largest number of users in China this year. After Guangdong Radio and television network Co., Ltd. completed the integration of the provincial radio and television networks in Zhongshan, Shantou, Foshan and other places last year, it has also made a breakthrough in improving the quality of oil products in the integration of the cable television assets under Shenzhen radio and television group and Guangzhou. It will soon achieve the goal of "one province, one" and become a provincial cable network company with the largest user scale, assets of more than 10billion and annual operating income of more than 10billion. Southern media group has also completed the construction of all-round new media platforms. As the region with the most developed consumer electronics manufacturing industry in China, the three integration pilot work has also played an important role in promoting the technology and product upgrading of a large number of enterprises in Guangdong, such as Huawei, ZTE, TCL, Skyworth, Coship, etc. The implementation of the "three integration" pilot in Guangdong has promoted the progress of the entire industrial chain

on the basis of summarizing the early experience of the pilot areas, the state is currently preparing for the approval of the second batch of pilot areas in order to gather more industrial forces to promote the implementation of the three integration pilot work. It is expected that a number of motivated regions will be included in the list of three integration pilot regions, which will be very helpful for domestic industries to continue to expand their scale and speed up their development in the three integration field

second, the construction of broadband networks and the integration of network resources have become the focus of development at this stage.

in the notice of the State Council on printing and distributing the overall plan for promoting the "three convergence", the State Council takes "strengthening network construction and transformation" as one of the key tasks, hoping to achieve the great development and improvement of domestic network infrastructure through the "three convergence". As the main body of the pilot work, the telecom network operators and the radio, television and cable departments also regard the construction of broadband network as the top priority

telecom operators improve broadband service capacity by promoting urban fiber to the home and expanding broadband network coverage in rural areas. Many local operators have launched free speed-up plans: Shanghai Telecom will uniformly speed up the city's home optical customers in batches, and the average bandwidth of home optical customers will exceed 16m; Beijing Unicom will substantially upgrade the existing optical fiber broadband old users to 8m to 10m free of charge. It is planned that by the end of 2012, 20m broadband dominated by optical fiber broadband will cover residential buildings in the city, and optical fiber will cover office buildings in the city; Jiangsu Telecom started the work of over ten million broadband users and smart city cluster, and plans to speed up Jiangsu broadband users to 20m, 50m and 100m; It is expected that by the end of 2012, the broadband in Tianjin will generally reach the access capacity of more than 20m. Not only that, the telecom operators are also deepening the integration of 3G and broadband networks and establishing comprehensive network management capabilities

the domestic radio and television cable network has a considerable scale, with more than 180million total users and more than 100million digital users. But these users are scattered in hundreds of relatively independent networks, and most of them can only realize one-way services. Facing the development goal of "three integration", the domestic cable network is facing great pressure, and it is urgent to improve its competitiveness through two-way transformation and network resource integration. Domestic qualified cable operators are speeding up the two-way network transformation and Ngb new network test in pilot areas. At present, the network after two-way transformation can cover 53million households, but nearly 11million users have opened two-way services, including fewer users who have opened wired broadband access services. While realizing two-way transformation, the problem of "idle two-way capacity" needs to be solved. At the beginning of the "three integration" pilot, SARFT put forward the requirement of "one province, one" by the end of 2010. At present, only 19 provinces have basically completed the integration of provincial, municipal and county networks; There are still some problems in these integrated provinces. The more prominent ones are "clear administration, hidden assets and management", "system integration, technology and networks"

the second task originally set by SARFT was to take China Radio and television network corporation as the main body to complete the integration of national network resources, establish a general platform, general hub and general switch for national publicity and cultural communication, revitalize radio and television content resources through the establishment of the company, give play to the advantages of radio and television content and network integration, and establish the leading position in the three integration. However, there is no clear timetable yet. There are two major challenges, one is how to achieve national connectivity, and the other is how to complete national asset integration. On the whole, there are still great challenges for the wired network to achieve the original two predetermined goals

third, the development of integrated services is another focus of attention of all parties in the industry.

the overall plan for promoting three integration issued by the State Council proposes to promote the two-way entry of radio, television and telecommunications services as the main task, and proposes to clarify the scope of two-way entry. Subsequently, the notice on issues related to the pilot work of "Three Integrations" also specifically gave guidance on the division of labor among all parties. In the subsequent preparation of pilot schemes in various regions, all parties had repeated consultations on the steps and methods of two-way business entry. The connection mode and cooperation mode of IPTV and video integrated broadcast control, the connection and settlement of broadband access services, and the setting of international exports were the most concerned topics. These services can only be realized through the cooperation between radio, television and telecommunications, and have varying degrees of impact on their traditional services. Only when both sides can form a win-win cooperation model can we truly achieve a breakthrough

the current business development goal of the radio and television industry is to build a diversified business system with the core of building a new media content distribution center

establish a complete cable digital TV service system, and provide interactive HD services through two-way systems, including video on demand, information services, e-commerce, smart home, payment and other types, in addition to the traditional broadcast and data broadcasting services; Break the traditional single monthly charging mode, and gradually establish a multi-directional charging system including interactive on-demand service fee, information service fee, value-added business function fee, advertising fee and platform usage fee

open wired broadband access on the basis of wired network

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