Discussion on several factors affecting the label

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Discussion on several factors affecting cosmetics labels

labels are an important part of cosmetics packaging. The current popular transparent labels are not only affected by the development of packaging materials (films), but also closely related to packaging and printing technology and design trends

for most manufacturers, the real label is the label without label, or the label that cannot be seen from the appearance. This is the very popular transparent label at present. Transparent labels can show the internal products, and consumers have more confidence in choosing when buying. At present, such labels occupy a large market in the field of cosmetics and personal care products. According to the COSCOs product manager, the Yardley Apollo series products recently launched by the company adopt transparent labels, giving the whole product a "British look". Transparent labels, plastic cans and plastic bottles form a perfect packaging effect

the experimental results can be stored in the computer

"our goal is to produce unique products, each of which has a unique appearance." She said, "therefore, we need transparent and concise labels. Otherwise, it will affect the overall image of the product."

consumers' preferences are one of the main driving forces of transparent labels. The second is the improvement of matrix materials, especially thin films. The stability, printability and transparency of film thickness have been greatly improved in recent years. Processors can print clearer graphics and provide stronger label products

among many improvements, the most important is that polyolefin films are more widely used. Polyolefin film has better performance than styrene or vinyl film. Olefin films, especially polypropylene films, have obvious advantages in transparency, firmness, function and thickness. As the film quality is more stable, the printing effect is more balanced

film processors hope to improve the quality of their products by using special films. Some olefin film applications require different coatings in different fields, but manufacturers still focus on general-purpose products

the printing thickness of olefin products is thinner than that of ordinary films, which can reduce the presence of labels in design. Some manufacturers are trying to reduce the film thickness from 2 mils to 1 mils

today's films can not only provide a higher quality printing surface, but also have stronger compatibility with the content. Transparent labels are increasingly used in personal care and cosmetics. They will experience severe environmental tests, such as humid and muggy bathroom environments, so compatibility is very important

there are also the following two factors that affect the aesthetics of labels:

first, the progress in technology

labels become more beautiful not only because of better matrix materials. If you ask a processor, he will tell you that printing technology is also very important, especially flexo printing, which also greatly improves the appearance of labels. At present, the product quality of printers is unimaginable in the industry a few years ago. Due to the improvement of pre press, printing and post press technologies, the quality of printing is becoming more and more stable

technological advances in all aspects are helpful to the popularization of labels, and these advances are to meet the manufacturers' needs for more distinctive and high-quality label patterns. Every product makes the best use of the patterns and colors on the label to attract consumers

flexo printing gives labels some effects that only printing can achieve before. Flexographic printing could not reach the touch effect at first, but later, due to the use of UV curing technology, the ink was thicker, so it achieved a similar effect as printing labels. At present, many cosmetics manufacturers prefer this kind of ultraviolet printing label, because the cost is lower, and it can also be printed and embossed with aluminum foil. The printing resolution of UV flexo printing technology is also higher than that of silk printing

in addition, quality control is also one of the advantages of flexo printing machines in recent years

controlling the printing color calibration of labels in different operating batches is not so much an art as a science. At present, the color difference of labels that buyers get every time has been very subtle

the advantages of recycled plastic granulator also enable it to continue to develop, which is very important for some companies. In particular, some companies have many kinds of products, and the color of each label corresponds to a certain product color. The label provides great flexibility, so some manufacturers can use it alone or in combination with silk. In a word, the range of options is very large

at present, the printing industry is gradually accepting color management technology to help designers be more accurate in color. In the future, the color and quality of labels will be more stable, and the differences between different batches of products will be undetectable

in addition to better color 3) e programmer control, printing equipment has made progress in grain, chromaticity and plate making, which have improved the sharpness and three-dimensional sense of printed patterns. Cosmetics manufacturers want their products to be different. They expect label processors to provide attractive designs and products, and flexo printing technology gives them the answer they need

traditional printing machines can provide label manufacturers with the product quality they need, while digital printing machines provide the quantity they need. For a small number of processing tasks, Xeikon and indigo have been widely accepted. Digital printing machine does not need pre printing setting, and provides variable data output, which has incomparable advantages in printing speed

the acceptance of digital printing machines means that manufacturers have stronger competitiveness in small batch tasks. In many instances, we will find that flexo printing reduces the time required for label production

second, design trend

compressing all necessary information onto a small label is a small challenge of dielectric consumption under high frequency waves, and it is not easy to catch the attention of shoppers. According to different market divisions, designers' attention may be on labels with obvious conflicts and rich colors, or labels with low-key colors and decorative patterns

more and more brand packaging has begun to get rid of the usual packaging form of brand products, and the design is becoming simpler and simpler

many cosmetics labels use few kinds of colors, which are simple and pure. Perhaps due to cost considerations, metallized inks and holographic processing have become increasingly obsolete

in some product fields, bright and gorgeous colors are not out of date, but another new form is adopted. Aluminum foil and radiant colors are still widely used. In order to highlight the image of products, many manufacturers use special inks. They also like more transparent labels to fully display their products

the innovative development of labels is not only related to this. Labels play an increasingly important role in attracting consumers

there is no doubt that today's labels have made great progress in appearance and performance compared with previous years. Processors will continue to exert the charm of labels to the utmost

labels are still unable to replace printing in some fields. Cosmetics manufacturers have a lot of choices, in which they use more economical and high-quality solutions to package their products

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