How to deal with the new opportunities and challen

How to deal with the new opportunities and challenges of the printing industry in the Internet era

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core tip: the world is changing every day, especially after entering the third industrial revolution represented by digital technology, the cycle of new products is shorter and shorter, and new ideas emerge in endlessly, as is the case in the printing circle. We should not only have the enthusiasm to embrace new things, but also have the calm to face unfamiliar new changes. Both are indispensable. Without the former, we may fall behind, but without the latter, we may also go astray because of a little knowledge of new things, and eventually backfire, leading to a complete loss

[China Packaging News] the world is changing every day, especially after entering the third industrial revolution represented by digital technology, the cycle of new products is getting shorter and shorter, and new ideas emerge in endlessly, as is the case in the printing circle. We should not only have the enthusiasm to embrace new things, but also have the calm to face unfamiliar new changes when assuming that the valve core is roughened. Both are indispensable. Without the former, we may fall behind, but without the latter, we may also go astray because of a little knowledge of new things, and eventually backfire, leading to a complete loss

it may be that printing people are most closely integrated with culture, or printing itself is praised by Wang Xuan as an industry that is most closely integrated with computers. Printing people always have the greatest enthusiasm for the pursuit of new things and are willing to follow the trend

more than a decade ago, the ISO9000 quality management system certification launched and implemented by the international organization for standardization began to be implemented. Printing enterprises rushed to invest and invite qualified third parties to inspect the implementation of the standards of enterprises. Although some spent money to buy certificates, there were deviations in the implementation, so far, the quality certification passed by some enterprises may still be in vain. After that, whether in the implementation of the comprehensive resource plan (ERP) or the listing after the expansion, the printers are at the forefront. For this reason, there have also been several cases in the printing circle where the boss had no choice but to flee wildly due to the rupture of the capital chain caused by excessive expansion. Recently, printing enterprises have begun to feel surging in the connection with the Internet and the development of e-commerce. Unwilling to be outdone, there are not only successful models, but also some forerunners who have retreated gloomily. All this is living history. Of course, years always need countless paving stones that are willing to serve as ladders, so that others can walk on them smoothly. How can you be a hero without great changes

the enthusiasm of embracing new things makes printers crazy about the emergence of new technologies, new materials and new processes, and they worry about falling behind; The lack of accurate judgment and down-to-earth spirit of new things makes some investments empty, and what they pay for is just a lesson. Now it is time to calm down and seek the unity of enthusiasm for pursuing new things and calm acceptance of new things. It's a good thing to strive for the lead in everything. The high-end R & D strength and level of the new material industry have been significantly enhanced, but the facts tell us that everything should be measured, and too much will be a disaster, which will inevitably hurt ourselves. When the conditions are not ripe, it is doomed to be difficult to fully enjoy this journey

Darwin, a famous British evolutionary scholar, said: the species that can survive in nature are often not the strongest or the smartest, but the ones that can adapt to changes. Therefore, enterprises that can succeed in the printing industry may not necessarily be ahead of everything. What is important is to know how to develop strengths and avoid weaknesses, know yourself and know the enemy, and pursue differentiated management; It is to choose the right time to attack, be as calm as a virgin and as dynamic as a rabbit, and be the enterprise that can best adapt to change. Moreover, any attempt needs financial support, and there is a risk of failure. For enterprises that lack sufficient strength, it is really better to be practical and realistic to do so after summarizing the successful experience or failure lessons of others and studying new things relatively clearly. Being a market filler is suitable for more small and medium-sized enterprises in the printing circle

maybe it's because we are in a noisy and rapidly changing era. We are afraid of falling behind and becoming the enemy of others, which makes people dare not slack off. But the current situation is that sometimes we go a little too fast. Before we fully grasp the market and have a sufficient understanding of new things, we have taken rash steps, so that we haven't enjoyed the happiness brought by new things, and have fallen from the top, Not to mention being crushed to pieces, at least it has been bruised all over. It needs to be reorganized and start all over again, but it can't be all that can start all over again after all

economic theory tells us that the market price of products is always determined by the relationship between supply and demand. It is precisely because the printing capacity is greater than the market demand that brings low price competition and the decline of the profitability of printing enterprises. Therefore, for the niche market, the funds entering this field must be moderate, otherwise, it is entirely possible to ruin a profitable good market. Without guidance, regardless of the actual needs of the intervention and expansion, the emerging intelligent tag (RFID) production may appear this situation

Shanghai Security Printing Co., Ltd. is an enterprise that chose to cooperate with Fudan University to enter the field of intelligent label production early because of the demand for Expo tickets. After nearly six years of market cultivation and the pressure of losses, the enterprise has also begun to usher in a profitable time with the growth of consumption since 2013. However, seeing the bright prospect of RFID market, more enterprises began to intervene, and the market began to become chaotic. It should be said that the investment threshold for entering this field cannot be considered low, because so far the production equipment is almost completely dependent on imports. If the relevant industry associations can make some in-depth analysis while pointing out the market prospects, put forward some development problems worthy of attention, and avoid excessive competition, it will certainly be better for the healthy development of this industry. All investors should understand that the strength of composite materials "stitched" by carbon nanotubes can be increased by 30%. Input is for output. Up to now, they are still making an issue of low-cost competition, which will eventually not only crush their competitors. Moreover, the city gate fire is bound to affect the fish pond, and their own enterprises will have a year-on-year increase of 14.71%. After entering this field, life will not be easy

realistically speaking, there are too many similar cases in the printing circle. The rapid expansion of digital printing capacity has led to the low utilization of equipment in the whole industry so far; The overheated publicity about 3D printing as a new process has made it difficult for almost all enterprises that have purchased such equipment to find enough living sources. Now it's the robot manufacturing industry again. Due to the publication of industry 4.0 and China's industrial manufacturing 2025 plan, qualified and unqualified enterprises are scrambling for ground robot projects, and even mature industries have been lost. Emerging development projects lack the necessary talents and core technologies. I'm really worried that the robot manufacturing industry represented in the intelligent era will be confused under the mentality of eager for quick success and instant benefit

the development of an industry needs a good social environment and industry discipline. We have gone through the era of not being very disciplined when we just entered the market economy stage in the early stage of reform and opening up, and we also have enough experience and lessons. The continuous development of the printing industry really needs to play the macro guiding role of the invisible hands of the market. At the same time, enterprises in the industry should strengthen self-discipline for the sustainable development of the industry

Australian futurist Peter eliard said: if we don't live in the future today, we will live in the past in the future. Therefore, we cannot ignore the progress of science and technology, and cannot live without a sense of crisis. If that is the case, work will be tired of life (Lu Xun). However, we must not blindly follow the trend in order to compete for the first place, regardless of the specific conditions of market development. In that case, we are doomed to become lonely pioneers because we go too far ahead, lacking market foundation, and finally have to stop and wait

in a word, we need to be sensitive and longing for new things, and we need to constantly learn and absorb new things, but we need to be calm, and we need to choose the time to enter the market on the basis of understanding and accurate judgment. The world will always only favor people who are fully prepared