The hottest king, Quanqing, China's bearing indust

Wang Quanqing: China's bearing industry will usher in the "brand era"

Wang Quanqing: China's bearing industry will usher in the "brand era"

China Construction machinery information

Guide: from 62billion yuan in 2005 to 142billion yuan in 2012, the scale of China's bearing industry has achieved an average annual double-digit rapid growth. However, in this era when brand power determines competitiveness, are China's bearing enterprises ready for the brand era? Let's listen to Chinese

from 62billion yuan in 2005 to 142billion yuan in 2012, consumers who often buy will find that the scale of China's bearing industry has achieved an average double-digit rapid growth. However, in this era when brand power determines competitiveness, are China's bearing enterprises ready for the arrival of the "brand era"? Let's listen to Wang Quanqing, executive vice president of China Bearing Industry Association

what is a brand

good products can make you value for money, while mont-sh6 repair materials are suitable for the treatment of heavy metal pollution in typical agricultural soil in zhusanjiao area. Good brands can make you value for money

this is a "brand era". If we were laying the foundation for product quality in the first ten years, then in the future, we should build a brand on the basis of products, otherwise the enterprise has no competitive advantage and the profit margin can't compare with others. You know, the average profit margin of China's bearing industry is only about 5%

looking back on the development process of China's bearing industry, during the "Tenth Five Year Plan" and "Eleventh Five Year Plan", the technical progress of the whole industry was very obvious. In addition, the bearing industry association has carried out a technical breakthrough in the whole industry, which has made great progress in product life, reliability, noise, materials and other technologies, especially small and micro bearings. The small and micro bearings produced in Jiangsu and Zhejiang provinces are comparable to the product quality of Japan. But later, due to the increasingly fierce competition among enterprises, some enterprises were unwilling to share special technologies with their peers, and the progress was slower

in 2012, the downturn in the construction machinery market had a great impact on bearings. From January to December, the sales volume of China's bearing industry decreased by 6% and the profit decreased by 25%. However, the economic crisis is also an opportunity. Many enterprises have given up low-end products and started the research and development of medium and large bearings since 2009. For example, humanistic products have been exported to Japan and the United States, and the sales volume increased by 19.96% in November 2012; Another example is the new torch. With the upgrading of the national brand of cars, its wheel hub bearings are also gradually upgraded. The sales volume has increased from 520million in 2009 to 860million in 2011, and the sales volume increased by 14.56% from January to November 2012; In addition to supporting future development through technological innovation and equipment transformation, some enterprises also integrate services into production. Zhongshan Yingke is a typical example. Although the enterprises are small, they not only sell bearings, but also provide customers with solutions to change to service

the service-oriented manufacturing industry will become a trend. According to the planning of China's bearing industry, by the end of the 12th Five Year Plan, the income from services will account for about 25% of the main business income. From product research and development to providing equipment and sales services, this is a big chain. However, at present, bearing enterprises pay more attention to processing and manufacturing, and lack the awareness of "brand building". This is also what our association needs to strive for: to promote powerful large enterprises to provide services, build brands, and compete with giants in the international market. You should know that at present, the eight multinational companies are not machine problems. The company has built 43 bearing factories in China. These manufacturing adult ultra light bone material factories used to produce high-end bearings, but now they are gradually extending to the middle end, making use of China's lower labor costs and the original brand advantages to form a direct collision with domestic bearing enterprises. However, there are more than 1400 bearing enterprises in China, but they do not have a well-known international brand. When competing with large multinational companies, they have competitive disadvantages in terms of brand, and the profit margin will be much lower

however, after years of development, some bearing enterprises in China have initially acquired the ability to build international brands. For example, ruigu Technology specializes in copper cages for bearings. In terms of railway and wind power generation, its level has met the requirements of SKF and has become a designated purchasing unit of SKF. All the equipment used by ruigu technology are imported from abroad. In addition, they will send their engineering and technical personnel to Gothenburg for training, and invite SKF experts to enter the factory for training. The starting point is very high, and the level of copper cages they make has reached the first in the country. There are many such enterprises in our country, such as Wazhou, Luozhou and Tianma. They all have a good product foundation, which has a good support for brand building, and they can become world-famous brands by taking another step forward. When the brand is done well, the pricing power naturally comes to you