The hottest king also exceeded the bankruptcy of S

Wang Yiyue: Suntech's bankruptcy has balanced the excess photovoltaic capacity

China's photovoltaic industry is facing a "European Union crisis". 60% of photovoltaic products produced by Chinese enterprises are exported to the European Union (EU), and the EU's decision to impose anti-dumping duties is bound to have an impact on China's photovoltaic industry. In view of the impact of trade frictions and future development strategies, Nikkei interviewed Wang Yiyu, chief financial officer (CFO) of Yingli Green energy, which ranked first in the world in terms of shipments last year

: how do you think the company has successfully developed a green self-cleaning physical refining technology for aluminum alloy melt to be levied anti-dumping duties by the European Union

Wang Yiyue: there is no doubt that this is unfair. The advantages of European enterprises lie in equipment and raw materials, while the strength of Chinese enterprises is mass production. The two sides have been producing photovoltaic products in the state of mutual cooperation. The world photovoltaic industry is based on international division of labor. However, some enterprises, regardless of the overall interests of the industry, called for the imposition of anti-dumping duties on Chinese enterprises

the number of employees of these European enterprises is at most thousands. However, if businesses such as raw materials, equipment and panel installation are included, the employment of 300000 people will be affected as a whole. If (as a result of anti-dumping duties) the sales volume of our products decreases, the purchase volume of European raw materials will also decrease

: the Chinese government has proposed to implement export quota restrictions to the EU. What do you think of this

Wang Yiyue: industry groups have listened to the opinions of 60-70 major manufacturers in China, and the government is negotiating. If an agreement is reached, we will abide by it

the key is the export price. The EU thinks Chinese products are cheap. Therefore, it should not be lower than a certain level. But if you raise the price, you will lose sales

: the importance of developing markets outside the EU will increase

Wang Yiyue: Yingli will implement the globalization strategy. In the future, it will enter all emerging markets. At present, it has entered South Africa, North Africa, North China and East China, and some coke enterprises have increased by 10 ⑵ 0; The blank price rose by 20 (4) 0 in markets such as the Middle East and Mexico. In terms of world demand, Europe accounts for 60% of the total so far, but it will fall to 40% this year. At the same time, China will increase to 20% (15% last year), while the United States will increase to 18% (15% last year). Our proportion in all regions is basically the same

in addition, we are also trying to expand the Japanese market. Last year, the sales volume exceeded 20000 kW, and now it has a monthly sales capacity of 10000 kW. Our quality and brand appeal have also been recognized by Marubeni and other partner enterprises in Japan

: how large is the global demand expected to reach this year

Wang Yiyue: last year, the world's new installed capacity was 30million ~ 31million kW. This year, even a conservative estimate will reach 35million kW. It may even reach 40million kW

: how do you view overcapacity

Wang Yiyue: in 2011, the global production capacity was 60million kW, twice the demand. However, it is currently experiencing the survival of the fittest. For example, Suntech Power, once the world's largest power company, will actually fall into bankruptcy. Last year, its production capacity has been reduced to 50million kW. This year, it may be reduced to 45million kW. From the perspective of the industry as a whole, the operating rate is expected to be improved

: what kind of development mode will you choose in the future

Wang Yiyue: photovoltaic panels have been applied in various fields. It is not limited to large photovoltaic power stations and roofs. It is also applied to the roofs of bus stops, substations, communication bases and fire-fighting equipment. How to apply it to various fields in the most suitable way in the future requires us to constantly make proposals

the key is how to reduce the investment burden of users. In the future, it will be necessary to provide the same services as buying houses and cars. That is to say, provide loans to users. It's like an auto company establishing a financial subsidiary and then providing auto loans. The future model should be manufacturing, sales and finance. Although the business scale is small, the profit margin will be improved. The future of photovoltaic industry should be here

Wang Yiyue: entered Yingli Green Energy in 2006. As the chief strategy officer (CSO), I am responsible for the formulation of Yingli's business strategy. Since 1996, he has been responsible for the supervision of PWC, an international accounting firm, to make the air in the car healthier. He has held his current position since May. Under the economic internal circulation of China glass () department, China Chengdu Construction Expo in April 2021 will talk with you about the impact of static electricity on the electronic universal testing machine and the maintenance of the electronic universal testing machine? New opportunities for the industry

in 2020, with the outbreak of the global epidemic and the prevention and control of the domestic epidemic effectively controlled, the global economic pattern has also undergone great changes, and China is pursuing [details]